Emirates has been committed to sports sponsorship in both the UAE and around the world for twenty years, beginning with the first powerboat race held in Dubai, in 1987.
HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Emirates, sees sponsorship as vital in the airline’s marketing strategy. “We believe sponsorships are one of the best ways to connect with our passengers. They allow us to share and support their interests and to build a closer relationship with them,” he said.
Emirates does not restrict its sponsorship to sports. For example, the airline is also the major sponsor of the Dubai Shopping Festival, the Dubai Summer Surprises Festival and the West Australian Symphony Orchestra.
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