Breeders’ Cup, USA
Emirates is part of a multi-year sponsorship agreement with the Breeders’ Cup Limited in the United States. It is the sponsor of the $3 million Emirates Airline Breeders’ Cup Turf and the $2 million Emirates Airline Breeders’ Cup Filly & Mare Turf races at the annual Breeders’ Cup World Championships. Under the agreement, Emirates will not only title these two championship races, but also the Emirates Airline Turf and Emirates Airline Filly & Mare Turf divisions leading up to the 14-race, $25.5 million Breeders’ Cup World Championships. Emirates’ is a Premier Partner of the BCWC. The 26th Breeders' Cup World Championships will run at Santa Anita Park in Los Angeles on Friday, November 6th and Saturday, November 7th.
In 2009, Emirates expanded its presence in North America with additional partnerships at six local race tracks, becoming an official sponsor of Belmont Park in New York; Woodbine Race Course in Toronto; Lone Star Park near Dallas; Sam Houston Race Park in Houston; Del Mar Race Track near San Diego and Emerald Downs in Seattle. Emirates will sponsor a race at each of these tracks and will have print advertising, on-track signage and hospitality at selected sites during the summer and fall. The individual racetrack sponsorships will support Emirates direct flights from Dubai to New York, Toronto, Houston, San Francisco and Los Angeles.