Australian Rules football

Our continued sponsorship of the Collingwood Football Club allows us to connect with fans at the heart of the action. The exciting world of Australian Rules football traces its origins to the mid-1800s, while our adventure with the Magpies began at the start of the new millennium. 

Collingwood Football Club 

We’re always ready to cheer on the Collingwood Football Club, one of the biggest sporting institutions in Australia. 

We became Collingwood’s Premier Partner in 1999 and recently renewed our partnership for an additional five years, making this the longest partnership within our sponsorship portfolio. 

The AFL season runs from March to September each year, with our logo proudly displayed on the front of Collingwood’s jerseys and shorts. Our branding is also visible on Collingwood’s training apparel and around the Melbourne Cricket Ground.